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Native Instruments is a technology company that develops software and hardware for music production and DJ-ing. The company was originally known for their software instruments, but has also expanded its product line to include various other music equipment segments in recent years. Current products of Native Instruments include software synthesizers, samplers and effect processors, sound libraries and emulations of acoustic instruments, groove production systems and audio interfaces, as well as various products for computer-based DJing that include DJ software, Digital Vinyl Systems, hardware controllers and specific DJ audio interfaces. Native Instruments was founded in 1996 in the Kreuzberg district of Berlin, Germany, where its headquarters are still located. It also has branches in Los Angeles, Tokyo, Shenzhen and London. The company also holds a partnership with the online music store Beatport.