Hits don’t make it to the charts by chance — behind every success is the work of music producers who promote tracks on radio and streaming platforms.
Digital Lab: Managers of Ethnic Musicians is an intensive programme by House of Europe for those who want to take their music beyond the stage and turn it into a world-class cultural product.
Over the course of 11 days, you will dive into the realities of working with labels and agents, learn about fundraising, grants, copyright, tour organisation, and building a public image. A separate block will focus on communications: branding, social media, strategic PR, and creating merch that people truly buy and collect.
After the programme, you’ll have a clear understanding of your next steps, a network of like-minded people, and a practical toolkit to launch or grow your project in Ukraine and across the EU.
Who is this programme for?
- You perform ethnic music — whether it’s deep-rooted folklore, modern reinterpretations, experiments with traditional instruments, or singing in a cosy courtyard for your own community.
- You want to move forward but don’t know where to start.
- You’re not aiming for the mass market but still dream of being heard.
When and how?
- 1–11 July 2025, 09:00–17:30
- Online + one offline day in Kyiv (with travel, accommodation, and meals covered)
What will you get?
- Understand how music management works — without losing your authenticity
- Learn how not to lose yourself while trying to become a “successful project”
- Gain skills in applying for grants, protecting copyright, building a band brand, and managing communication
- Get direct contact with mentors who will truly hear your story
- Take part in an offline pitching day — surrounded by people who get it
- And have a chance to receive up to EUR 500 to grow your team
What do you need to apply?
- CV
- Motivation to grow professionally
- Scan of the first page of your passport
- Contacts of two people who can give you a reference
- Information about the performer: genre, social media, and examples of your work
How to apply?
Fill out the application on the online platform — it won’t take more than an hour.
Log in, click “Apply”, select the “Digital Labs” section and choose the “Digital Labs: Managers of Ethnic Musicians” call.
Check your email (the one used during registration) for results by 16 June.
Write a comment