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Since 1887, when it began producing reed organs, the Yamaha Corporation in Japan (then Nippon Gakki Co., Ltd.) has grown to become the world's largest manufacturer of a full line of musical instruments, and a leading producer of audio/visual products, semiconductors and other computer related products, sporting goods, home appliances and furniture, specialty metals, machine tools, and industrial robots. Yamaha owns numerous subsidiaries and affiliates in overseas markets in addition to a number of related companies in Japan.
Additionally, Yamaha owns and runs its unique resort facilities throughout Japan so as to enhance our customers' leisure and cultural activities. Also, Yamaha provides a place for studying music, sets opportunities for presenting one's own compositions, and creates an environment for the enjoyment of a variety of musical endeavors. Since Yamaha Music Foundation was established in 1966, it has generated a wide range of music activities throughout global society, including Yamaha music schools, and the Junior Original Concert. Strong commitment to promote and support music education and popularization is one of the most significant elements to distinguish Yamaha from its competitors. Yamaha has endeavored to produce products and services that satisfy the diverse needs and desires of people worldwide. Its products and services are recognized the world over for superior quality in acoustics, design, technology, craftsmanship, and customer oriented services. These products and services under the brand name of Yamaha are highly regarded by a large number of professionals, institutions, business people within the related industries, and consumers.
Our corporate philosophies are embedded in our customer oriented management and operations; providing excellence in our products and services; continuous efforts to expand our existing market and create new markets; enhancement of research and development on a long range perspective; commitment to care for end users through providing even better service after sale; pursuit of further globalization of Yamaha's business; fostering positive growth through diversification. Yamaha's very basic corporate objective is reflected in everything that it does, which is to contribute to the enrichment of the quality of lives for people around the world.
About Yamaha Corporation of America
Established in 1960 as Yamaha International Corporation, Yamaha Corporation of America (YCA) offers a full line of musical instruments and audio/visual products to the U.S. market. YCA is a wholly-owned subsidiary of Yamaha Corporation, Japan, and is one of the largest global subsidiary companies.
Yamaha Commercial Audio Systems (YCAS) was established in 2006 as a wholly-owned subsidiary of YCA. YCAS offers a growing line of commercial audio products for the US and Canadian markets, and distributes Nexo speaker products into the US and Canada. Yamaha Corporation of America, AV Division, offers a comprehensive line of audio products to the US market, including AV receivers, amplifiers, Blu-ray/CD players, iPod docking systems, headphones, home-theater-in-a-box systems, sound bars and its exclusive line of Digital Sound Projectors.
Within YCA’s Customer Sales & Marketing Group (CSM) there are several sales and marketing divisions, including piano and keyboard products, band and orchestral instruments, live sound and music production products, guitars, drums and consumer products. In addition to these product divisions, YCA has other corporate administrative divisions including Finance, Information Technology, Operations, Human Resources, Customer Financial Services, Customer Experience Group, and Administration.
YCA also manages its substantial artist relations efforts from five US-based facilities: Yamaha Artist Services, Inc. (YASI) in New York City, Yamaha Artist Services Nashville (YASN) in Franklin, TN, Yamaha Artist Services Indianapolis (YASIN), Yamaha Artist Services Burbank (YASB) in Burbank CA, and the Los Angeles Atelier in Buena Park, CA. The Yamaha Entertainment Group of America was established in 2012 as a boutique, one-stop-shop record label, based in Franklin, TN. Yamaha Music Interactive (YMIA) became a YCA division in 2013, and markets content, services and music via the yamahamusicsoft.com web site.
The Yamaha Motor Corporation, Ltd., begun in 1955, is a major part of the entire Yamaha group, but is a separately managed business entity from the Yamaha Corporation. The Yamaha Motor Corporation is the second largest manufacturer of motorcycles in the world. Yamaha Motor Corporation owns its wholly-owned subsidiary in the U.S. called Yamaha Motor Corporation, USA, that is handling not only motorcycles, but also snow mobiles, golf carts, outboard engines, and water vehicles, under the brand name of Yamaha as well.
The Yamaha Motor Corporation is the second largest manufacturer of motorcycles in the world. Yamaha Motor Corporation owns its wholly-owned subsidiary in the U.S. called Yamaha Motor Corporation, USA, that is handling not only motorcycles, but also snow mobiles, golf carts, outboard engines, and water vehicles, under the brand name of Yamaha as well.
Embrace Your Will ……… Will
While endeavoring to provide customer satisfaction and contribute to society and culture, be passionate in your work.
Stand on Integrity ……… Integrity
Take pride in your work but maintain an attitude of humility, working with integrity to provide craftsmanship and services of the highest quality.
Take Proactive Actions ……… Initiative
Be proactive in your work; observe, consider, discuss, and act to strengthen individual and team performance.
Go Beyond the Limits ……… Challenge
Don't limit yourself—have the courage to take on new challenges.
Stick to the Goals ……… Commitment
Demonstrate the creativity and fortitude required to ensure your commitments are met.