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Nozomu Matsumoto founded Pioneer as an audio products manufacturer in 1938, making speakers in his garage. Today Pioneer is a world leader in electronics products for the car, home and business markets, respected for our role in introducing such innovations as consumer laser disc (1979), car CD player (1984), GPS car navigation (1990), DVD-Video player (1996), high definition plasma display (1997) and organic electroluminscent (OEL) display (1997). To this day, Pioneer still develops and manufactures innovative and high-tech entertainment and electronic products. As we move further into the 21st century, the environment of the electronics industry is changing rapidly. In the midst of such change, even more foresight and flexibility are required, particularly in research and development. R&D has been crucial to Pioneer's growth, creativity and leadership. With seven percent of revenues invested back into R&D, we continue to develop imaginative products that best fit the lifestyle of the new century. Whether it's a PureVision plasma television with crystal clear high definition images or a sound system for your car that allows you to hear every bass-thumping note, we want to add that extra feature that makes the music and movies really touch your soul. In many ways, our corporate slogan says it all - sound.vision.soul.
"Sound" not only indicates Pioneer's very origin - the audio field - but also refers to our aim to resonate with customers.
"Vision" refers to the video business in which Pioneer maintains a leadership position with Blu-ray Disc technology and next generation plasma displays at the core. It also suggests the company's clear commitment to the future and innovation.
"Soul" emphasizes Pioneer's determination to raise entertainment to the level of pure emotion. Pioneer truly believes in the power of sound and vision to 'move the heart and touch the soul.' Everyone's got soul. The never-ending challenge is to find better ways to feel it deeper down inside. At Pioneer, the slogan "Move the Heart and Touch the Soul", means more than words can express. It's our mission to stir as many senses and sensibilities as we can through the wonders of everlasting sound and vision.